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Conquering the Soundbite! by Thomas W. McKee
Successful presenters today have to soundbite their presentations. They have to be able to state their entire presentation in a one-liner.
The soundbite is the memorable one-liner that makes your point one to remember. The better a presenter develops a soundbite, the easier the presentation becomes. In fact, the well written soundbite almost delivers itself.
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Examples of soundbites!
The key to effective soundbites is in locating the "felt need." The soundbite must answer the question of every listener, "What's in it for me?" Using a soundbite without a felt need is like taking antibiotics without having an infection. Think of our last election speeches and the candidates' "soundbites."
Which candidate spoke to the greatest felt need?
A portion of the Make Your Point all-day seminar is devoted to writing soundbites using a proven formula. During the seminar, we divide into teams and write soundbites for presentations.
If you are planning a significant presentation, cal us about a private consultation. We will help you write your presentation. A three to five-hour private consultation should be enough to help you Make Your Point with an effective soundbited presentation. Free Consultation
Be one in a hundred. Research shows that only one in a hundred attend training seminars, and those who do are among the most successful people in their organization. Advantage Point Systems, Inc. provides specialized training in communication, decision making and team building.
Seminars are great – it's our business; however, private coaching is the most cost effective and productive way to learn and practice correctly what you learn. We will work with you to observe, teach and coach your staff to be leaders who can manage change because of strong leadership skills.
Don't put it off. Call today for a free consultation about leadership training sessions and private coaching for your staff.
Dig your own well before you're thirsty. -- Harvey Mackay One-Stop Training Few managers have the time, budget or the expertise necessary to manage the numerous training and motivation specialist's needs to mount an effective continuing education program. Now, there is a powerful cost and quality alternative to costly training. We are able to offer you the following services at below-market prices. Team Building Retreats Spend one or two days away from the office with your managers for a special team building event. We will plan the retreat with team building activities. Consulting Services/Needs Analysis
Motivation Sessions
Get everybody together for an hour that will remind them to believe in themselves. It's a great reward for a job well done (and a powerful motivator for a job about to be done). The following are successful motivational sessions:
The Firehouse Syndrome: Effective vs. Efficient Management
Just When I Learned to Speak, Everyone Stopped Listening! -- Speaking to the "Sound Bite" Generation
How to Make the Team Work: The Power of Synergy
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