How have consumers changed in the last ten years?

In 1992, a national poll by New York advertising agency, Warwick, Baker and Fiore, revealed that nine out of ten shoppers have a specific strategy in mind for saving money. They have been categorized into five basic groups.

The Practical Loyalists: 29% remain loyal to their preferred brand.

The ultimate winners in the nineties and beyond will be companies that are right in front of buyers at the time they want to buy. Not easy, but possible.

The Bottom-Line Shoppers: 26% buy the lowest price item with little or no regard for brand. This number is up from 14% in the mid-1980's.

The Opportunistic Switchers: 24% use coupons or sales to decide among brands and products that fall within a mentally preselected group.

The Deal Hunters: 13% look for the best "bargain" and are not brand loyal; however, "bargain" refers more to value than to price.

The Non-Strategists: 8% do not spend time and effort to strategize their shopping (mostly men).

Staff Discussion

Do you agree with the conclusions? Are customers more fickle today? Have you felt the impact of fickle customers (patients, clients, membership)? How? What should our marketing approach be?

Nurture our client to become practical loyalists

Reduce our pricing

Spend more money and time and effort in educating our clients to become "value" driven rather than "benefit" driven

Other creative ideas

Be one in a hundred. Research shows that only one in a hundred attend training seminars, and those who do are among the most successful people in their organization. Advantage Point Systems, Inc. provides specialized training in communication, decision making and team building. Seminars are great – it's our business; however, private coaching is the most cost effective and productive way to learn and practice correctly what you learn. We will work with you to observe, teach and coach your staff to be leaders who can manage change because of strong leadership skills.

Don't put it off. Call today for a free consultation about leadership training sessions and private coaching for your staff.

Dig your own well before you're thirsty. -- Harvey Mackay

One-Stop Training

Few managers have the time, budget or the expertise necessary to manage the numerous training and motivation specialist's needs to mount an effective continuing education program. Now, there is a powerful cost and quality alternative to costly training. We are able to offer you the following services at below-market prices.

Team Building Retreats

Spend one or two days away from the office with your managers for a special team building event. We will plan the retreat with team building activities.

Consulting Services/Needs Analysis

Significant decisions audit

Communications skills analysis

Teambuilding

Win-Win decision making

Motivation Sessions

Get everybody together for an hour that will remind them to believe in themselves. It's a great reward for a job well done (and a powerful motivator for a job about to be done). The following are successful motivational sessions:

Just Do It -- the Motivation for Peak Performance

The Firehouse Syndrome: Effective vs. Efficient Management

Just When I Learned to Speak, Everyone Stopped Listening! -- Speaking to the "Sound Bite" Generation

How to Make the Team Work: The Power of Synergy

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