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More Money, More Flextime: The Lesson of the Jar
by: Thomas W. McKee

Salespeople are highly motivated by the need to hear the word "Yes." But hearing "yes" is not a lottery spin. It's the end result of an intelligent game plan and daily execution.

But how do you construct an intelligent game plan and organize daily patterns of execution?

Recently I was teaching a sales seminar. I took a clear gallon jar and filled it to the top with several large rocks. "Is the jar full?" I asked. Some people answered "yes," and some "no."

Then I took handfuls of small gravel and loaded them into the jar and asked, "Is the jar full?" This time they were on to me. "No," they said. And they were right. They watched me pour fine sand into the jar until it topped off. "Is the jar full?" I asked. "What next?" they asked. "Water!" I took a picture of water and filled the glass jar to the very brim.

Then I changed the question. "What is the lesson of the jar?" I asked. "That you can always cram more into a day!" "That when we think we are done, there is always more we can do" These were some of the responses I got.

"No. That is not the lesson of the jar," I responded. Then I asked them, "If I had not put the large rocks into the jar first, would I have been able to put them in later?"

They understood this immediately and a rumble went around the room. Before I was able to explain, many had grasped the lesson. It was necessary that the productive activities of their day come first. If this did not happen, their time would be continually cluttered with insignificant time wasters. They could see that if they were not careful, by the end of the day, they would be left with a jar of sand, and a handful of unplaced rocks.

They had grasped the lesson of the jar. From there we began to construct a game plan leading to daily execution. Experts say it takes three weeks for a routine to become a daily habit. These salespeople were eager to develop habits which would begin each day with significant events, move smoothly through secondary priorities, and have a sense of satisfaction at the end of the day.

The rest of our sales seminar focused on clearly defined methods for developing daily sales habits to fill the jar to overflowing.

Here are three of the principles we established together:

  • Put Procrastination to Work!

    This rock has brought me the most success. It can turn a liability into an asset. For example,

    Make a list of the next day's calls and phone numbers before leaving the office.

    Plan your schedule around your energy cycle.

    Do what you don't like first.

  • Keep a Daily Prospect Log

    Track key information

    Learn to trust your planner

    Track the 8--12 contacts needed to make the sale (most salespeople give up after only four contacts

  • Discover New Prospects Every Day

    Harvest past prospect lists

    Get "big-rock"" referrals

    Learn nurture networking

    Find fresh networks

    By the end of the seminar we had a crew of salespeople who now knew how to fill their days more productively, and who could move from big beginnings to fulfilling endings with more flex time and greater capacity for making money.

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    The Firehouse Syndrome: Effective vs. Efficient Management

    Just When I Learned to Speak, Everyone Stopped Listening! -- Speaking to the "Sound Bite" Generation

    How to Make the Team Work: The Power of Synergy


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