The benefits of web marketing are astounding. Imagine designing a marketing piece that could be viewed by more than 45 million people for less than $40.00 a month. Ten years ago, this would have been impossible. Today it is not. On a basic level, the World Wide Web serves as a fantastic Yellow Pages for the Internet. Companies can create full color advertisements with lengthy product descriptions for a fraction of the cost of actual Yellow Page buys. But on a grander scheme, the web is also a place that people go for entertainment and information. But before you rush out to purchase space on the web, carefully examine the critical factors for the success of your site. The success of your web presence will depend on the degree to which you market it.

Now let's get down to the brass tacks. The mistake that many companies are making lies in their initial marketing assumptions. Simply creating a store front (in this case, a web site) won't bring the customers in. You have to market your store. Think of it this way: You have a store. Your store has items of value that you want customers to see, and hopefully buy. How do you get customers to check out your store? The following five steps will be your critical success factors in developing a strong Internet presence:

Unfortunately, most companies today are stopping at step #1. They hire "web designers" to lay out their sites, but few designers are publicists. A successful web site must be publicized if it is to catch the attention of the 45 million Internet users out there.

Many businesses in the 1990's will fail not for lack of market or talent, but for lack of communication and effective motivation. However, marketing, talent and fantastic communication all are essential ingredients which must be synergized in order for success to be reached. Those who are willing to change and adapt to new conditions, to venture into the technology driven world of today, will not only survive the 90's - they will excel in the rapidly approaching 21st century. If you are considering marketing a product or service, let Advantage Point Systems, Inc. assist you in the strategizing process. We are a company leading the way in dealing with change in the 21st century. As specialists in communication, we comprehensively deal with today's fast paced world in the areas of facilitation, motivational speaking, change management consulting, team building, sales training and the integration of all of these utilizing sound principles of publicity and marketing.

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